iChef

The brief was to develop a logo for a range of ready meals that 'you' the consumer could easily prepare and be the 'chef' right at home... The name iChef was launched that put you in control of the meal preparation.

A logo was developed to encapsulate the essence of the brand name that could span across any category. iChef was developed and a range of products were developed across grocery categories.

The project brief included, logo development, consumer packaging design development and print management, delivering end to end design capabilities.