Dairy Farmers Milk Co-operative (DFMC) is an independent farmer-owned cooperative governed by approx 1200 members. Its role is to use its collective milk volume, capital and membership to manage mutually beneficial milk supply agreements with Lion Dairy and Drinks (formerly National Foods). 

 

The scope of the project was to transition the Dairy Farmers Co-op to a new corporate identity - 'Farmers First'. This would then see the brand logo rolled out across all touch points of the Co-op and ultimately consumer branded product range.

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The project involved naming, brand logo development, visual language and roll out across all touch points including signage application across trucks, billboards, web and consumer packaging range.