Brown Brothers is one of Australia’s leading family-owned wine companies, with the family making wine in Victoria for over 120 years. Founded in 1889, Brown Brothers now sells wine globally and is still a family business; still hand-crafting wines.

 

The scope of the project consisted of two phases. The initial phase included an overhaul of the Brown Brothers identity that included a strategy to design and implement an overarching corporate brand logo and separate consumer brand logo. Then roll out across all touch points including corporate signage, corporate collateral, web/digital, corporate and promotional event signage, winery cellar door and restaurant signage, etc...Phase two of the project involved redesigning all consumer and cellar door branded products and launching the new consumer brand logo across all brands. Special projects included NPD product development and design development 'future forward thinking' for Super Premium brands.