The brief was to develop a lolly range that was different and could adapt, change evolve with the changing times to 'keep it fresh'.

The creation of an over arching character was developed and presented - 'Pauly's'. The character would be an adventurer that searched and experienced new and fun adventures. This would resonate with kids as they would emotionally connect with the character and his adventures whether it be a safari adventure or space odyssey...

The project brief included, naming, character

development and illustration, consumer packaging design development and print management, delivering end to end design capabilities.